Learn how to do SEO for search engines other than Google. Google is becoming competitive day by day. You might have heard that organic rankings for your website may take 6 months to 1 year to come on the first page of Google SERP (search engine result pages). Why focus only on Google then? I […]
SEO other than Google- Think beyond in 2025 Read More »
In today’s competitive job market, distinguishing your company from the crowd is paramount. Your ability to attract top talent hinges on the opportunities you offer and how effectively you market those opportunities. This guide delves into innovative strategies to elevate recruitment marketing, ensuring you attract the skilled professionals your business needs to thrive. Define Your
Revolutionizing Your Talent Attraction: Empowering and Personalized Techniques Read More »
In today’s rapidly evolving digital landscape, sustainability has become a critical component of corporate responsibility. As companies increasingly prioritize eco-conscious practices, sustainable digital marketing offers a path forward that aligns profitability with environmental stewardship. This comprehensive guide explores the key strategies and benefits of adopting sustainable practices in digital marketing while ensuring your brand stays
The Future of Sustainable Digital Marketing: A Comprehensive Guide Read More »
Outline Outline 1. Introduction 2. Understanding B2B Marketing Challenges 2.1. Common Obstacles in B2B Marketing 2.2. The Impact of a Tight Budget on B2B Marketing 3. Strategizing for Success 3.1. Setting Clear Goals and Objectives 3.2. Identifying Your Target Audience 4. Cost-Effective Marketing Strategies 4.1. Leveraging Content Marketing 4.1.1. Creating Valuable Content 4.1.2. Utilizing Blogs
How to overcome B2B marketing challenges on a tight budget? Read More »
Strong leadership skills are critical to success in today’s fast-paced and competitive professional world. But for many introverts, the traditional approach to leadership can feel awkward and uncomfortable. Running counter to the false stereotypes that introverts are shy, submissive, or anti-social, introverts can make excellent leaders! Introverts bring unique strengths to leadership roles. In this
Powerful Introverts: How to Lead with Confidence and Authenticity? Read More »
Introduction Imagine your WordPress website as a hidden gem tucked away in a labyrinthine alley. You have amazing products, insightful content, and a beautiful design, but if no one can find you, all that potential remains untapped. That’s where SEO, the magic wand of online visibility, comes in. In 2024, the SEO landscape is evolving
How do I optimize my WordPress website for SEO? Read More »
In today’s digital age, understanding your website’s performance is crucial for success. Google Analytics 4 (GA4) is a powerful tool that provides valuable insights into your website’s traffic and user behavior. In this guide, I’ll walk you through the process of setting up Google Analytics 4 for your WordPress website, step by step. Table of
How to Set Up Google Analytics 4 for Your WordPress Website: A Step-by-Step Guide Read More »
In the fast-paced world of SEO, the pressure to rank higher often leads to questionable tactics. One such tactic is keyword stuffing, the act of bombarding your content with a target keyword, hoping to trick search engines into ranking you higher. But is this strategy worth the risk? More importantly, can you overuse a word
Keyword Stuffing: Can You Stuff Your Way to SEO Success? (Spoiler: No) Read More »
In today’s digital age, businesses of all sizes need to embrace digital marketing to reach their target audience and achieve their business goals. While the term “digital marketing” may seem intimidating, it simply refers to the use of digital technologies to promote products or services. This encompasses a wide range of strategies, from search engine
Demystifying Digital Marketing: A Beginner’s Guide to Key Concepts and Strategies Read More »
Introduction In the ever-evolving landscape of digital marketing, achieving strategic goals is paramount. Objectives and Key Results (OKRs) have emerged as a powerful framework to drive success. In this comprehensive guide, we delve into the intricacies of OKRs, providing actionable insights and real-world examples to empower your digital marketing endeavors. Understanding OKRs: A Deep Dive
Mastering OKRs in Digital Marketing: A Proven Strategy for Success Read More »
In today’s digital landscape, having a strong online presence is crucial for the success of any business or individual. Search Engine Optimization (SEO) plays a pivotal role in improving your website’s visibility and ranking on search engines like Google. While WordPress is a popular choice for building SEO-friendly websites, it’s not the only option. In
How to Optimize a Non-WordPress Website for SEO? Read More »
In today’s digital age, YouTube has become more than just a platform for sharing videos; it’s a thriving hub for content creators to generate substantial income. From YouTube channel revenue to innovative monetization strategies, this article will explore every avenue to help you maximize your earnings and turn your passion into a lucrative venture. 1.
Monetizing Your YouTube Videos: Unleashing Profit Potential Read More »
Introduction In today’s fast-paced digital era, businesses are vying for consumers’ attention in the vast online marketplace. As the internet becomes an integral part of people’s lives, effective marketing strategies have evolved, giving birth to the dynamic and ever-changing realm of digital marketing. This article sheds light on the digital marketing market, offering valuable insights
Digital Marketing Market: Unraveling the Landscape of Online Promotion Read More »
In recent years, digital marketing has become a highly sought-after field, attracting young and enthusiastic individuals who are looking to gain practical experience in the industry. For many, internships are a crucial stepping stone toward landing a full-time position in digital marketing. However, with some companies charging fees for their internships, it begs the question:
Is it Worth Paying Companies for Digital Marketing Internships? Read More »
In the last decade, digital marketing has emerged as a top career choice for young professionals. With the increasing digitization of businesses, the demand for skilled digital marketing professionals has skyrocketed. While it may seem like an exciting and dynamic career, many people are curious about the stress levels associated with digital marketing jobs. So,
Is Digital Marketing Job Stressful? Read More »
SEO training for entrepreneurs has become important to understand how it works.Whether you are hiring an agency or an inhouse resource, you need to understand the nitty-gritty of SEO.So as to measure and understand the effectiveness of SEO for your own business. What is SEO? SEO, or Search Engine Optimization, is the practice of improving
Why SEO Training is Important for Entrepreneurs? Read More »
What is Content Strategy? Content strategy is a comprehensive plan for creating and managing content, including what type of content to create, how it will be created, and how it will be distributed. It is a crucial component of modern marketing and plays a major role in building brand recognition and generating leads.Content strategy is
Web analytics sessions have always been exciting for me. Data analysis and interpretation of the data are very important when it comes to digital marketing. That is exactly what I say in my digital learning sessions. You can get interesting insights if you ask the right questions. It is a friend who can give you
How can Web Analytics help a Business? Read More »
Are digital marketing course worth it? There is a constant rise in the demand in digital marketing skills. Due to the current pandemic, companies are transforming online to promote their business. This has increased the demand of skilled digital marketing professionals. Is Digital Marketing a good career choice in India? How many people use the
Are the digital marketing courses worth it? Read More »
The world has changed practically overnight. Today, being physically present in a classroom is a thing of the past. With the rise of the Internet in tier 1,2 & 3 cities and new technologies emerging as we speak, we have access to all kinds of education online. It’s in fact, the revolution of online learning.
The world is your oyster with online learning Read More »
In the connected world that we are in today, social media has picked up rigorous momentum. As adults, if we haven’t clinched a prime seat on the social media rollercoaster, then we better do so at breakneck speed. Generating valuable content to engage your target audience and build trust with your customers is the need
Social Media: It’s not child’s play Read More »
In the last twenty years, the way we do marketing and advertising has changed drastically. Traditional methods have converted to online methods. Online marketing or advertising gets you closer to your potential customers, makes it possible to target the demographics that are relevant to your business and also enables you to understand your customer behaviour
Click Fraud- a part & parcel of Advertising Read More »
Personal branding, have you ever stopped to think about what makes up Brand YOU? In a world of constant clutter and disruption, especially in these challenging times, how do you make a mark, be it for the company you represent or for your own business to flourish. How can you be seen as relevant, trustworthy
Personal Branding and You Read More »
Digital and Technology – are changing the way businesses used to function. Digital change is accelerating and is moving faster than the pace of transformation in organizations. Businesses like banking, travel, hospitality, e-commerce have adopted digital technology framework to be in the forefront of the digital era. These industries see the benefits of digital marketing
Need for digital transformation in your business Read More »
How mentoring helps to create a performing team. It is a Digital Marketing rollercoaster out there… sometimes you just need to talk to someone Your growth has hit a wall due to a global calamity You have no one to talk to about questions on your growth strategy You have some great ideas but you
How mentoring helps to create a performing team? Read More »
Let’s start by asking ourselves this question: How many of us check our emails every day? The answer is, every day, well, sometimes 20 times a day. What better tool than email marketing can there be then, to attract and retain customers. It’s one of the most underrated platforms today but the return on investment
Email Marketing for Business: A No Brainer for Marketers Read More »
Search Engine Optimization Algorithms are the why and the how of search engine rankings. An SEO algorithm is a set of rules, or a unique formula, that the search engine uses to determine the significance of a web page, in other words, a process by which you optimize content for search. Here’s how it works.
What is an SEO algorithm? Read More »
You have been trying different ways to start writing. You have gone through every youtube video possible. In an attempt, you have also started created a free blog using any of the blogging platforms like WordPress, blogger, or even content sharing platforms like the medium. com. Still, you are not getting the most out of
How to start Blogging in 2020- Guide to success Read More »
You’ve heard the story of the blind men and the elephant right? In it, 3 blind men touch an elephant for the first time and then go on to describe it. The first one only touches the elephant’s foot and claims the elephant is strong like a wall. The second touch its tusk and claims
Explaining Website Information Architecture Read More »
Digital Transformation has become a way of life for all of us. I am sure you have heard about the smart factories, industry 4.0, and the connected world that one can imagine. Similarly, you can see the digital technology impact in our daily life’s as well. Whether it is ordering vegetables from BigBasket/Grofers, booking movie
COVID-19 Crisis-Digital Transformation is even more important! Read More »
If there is one thing that marketing managers need to keep track of, and usually fail to do so properly, it’s conversion rates. After all, the whole point of your marketing plan should be to promote your brand and turn those promotions into a business (aka conversion). Therefore, in order to know whether your marketing
Guide to third party conversion tracking tools Read More »
What is Email Marketing? Before we get into email marketing platforms or tools let us understand the meaning. In a broader sense, any communication sent via email is email marketing. Email marketing is a powerful tool to connect with your audience. Do you even know anyone around you who doesn’t have an email address? You
Which Email Marketing Tool is Best for Small Business? Read More »
Your app is live and is on the market. You have good downloads and a good number of DAU (daily active users). What will be your next step to engage with the user base to drive revenue? Read on for a deep dive into in-app mobile marketing strategies, tips and examples for developing your own
Best examples of marketing for a service or a website through in-app mobile marketing? Read More »
Digital marketing has become imperative for non profit organizations as well. Today, if you are not found online by your donors then you may lose on business. This blog will talk about some top fundraising ideas that you can use to raise funds for your non profit organization. Recently, I did a workshop with NGO
Top fundraising ideas via online mediums aka digital marketing for NGOs Read More »
Today, there are plenty of resources on “How to do SEO?” in the form of blogs, video, podcast, etc. available related to SEO/Search engine optimization. I know, all of them can be overwhelming too. 🙂 You can and must go through those resources but this article will help you channelize the information for your benefits.
Effective marketing with Wikipedia Have you ever noticed that whenever you search anything on Google it simply gives you the first few links of Wikipedia? Whether you are searching for a personality, business, product or even a show, whatever it is, Wikipedia has it all. This is the reason that businesses attracted to focus this
The reason behind the popular use of Wikipedia as an effective business marketing tool Read More »
With approximately 2.5 billion people using social media, it would be safe to say that it is one of the most effective digital marketing channels today. However, there are many who beg to differ; the primary reason being their failed attempts at social media marketing. Why is it that some swear by social media as
Social Media Marketing Mistakes that can Sabotage your Growth Read More »
The digital world can be overwhelming for a lot of you. There is plenty of content available online today. As the consumer purchase journey is changing with emerging digital technologies and techniques, it is important to keep yourself updated with digital marketing jargons. During my training sessions, I come across several jargons that my students
Confused! Too many Digital Marketing Jargons around? Here are some that you must know. Read More »
via GIPHY If you are reading this blog, then my attempt to adding the open graph on my website has been successful. What’s Open Graph? We all know that social media is one of the media to drive users to your website, so it is important to optimize your website’s presence on them including
Fear of conversions? Not If You Use OPEN GRAPH The Right Way! Read More »
Its been six months, I have been conducting digital marketing training. During this course of time, my digital marketing students have asked me these questions. This could possibly be your questions too. 🙂 Here are a few digital marketing questions with the answers that one can go through. Q1. What is the notification that I
Questions that Digital Marketing Students ask Read More »
There are 2 types of signup processes available in email marketing: single opt-in and double opt-in. Both in their ways are easy, secure ways to collect updated information and engage with your audience. If you have a list in MailChimp, you can choose between the two. In this article, you will get to learn about
Single Opt-In vs Double Opt-In Read More »
What is Digital Marketing about? Today’s digital audience is articulate and tight, driving online conversations on your company’s product and services, influencing whole brand image is tougher these days. It’s no surprise that brands are trying to find ways to create long-run productive relationships with their customers to survive in the digital marketplace. A comprehensive
Emerging trends in Digital Marketing 2020 Read More »
Best way to learn digital marketing Today, there is a lot of buzz around digital marketing courses in Bangalore. Wondering, what and how to choose and learn in this crowded market where every digital marketing institute is offering advanced digital marketing training. This blog will guide you through the essentials of digital marketing training programs.
Learn from a Digital Marketing Training Institute Read More »
HHello! Took a training session with a bunch of young minds on Digital strategy & planning. Here is the presentation from my session. Hope you like it. Training on Digital Strategy & Planning from Madhura Chaudhuri India with the world’s second-largest population and booming second-largest digital market. The 400 million India’s online population is expected to
Digital Strategy & Planning (How to) Read More »
“Our website is accessible from anywhere in the world, why do we need International SEO? ”. “We are serving 37 countries, have physical offices in 12 of them & our target audience speak 7 languages. How should we structure our websites? ” “We have 7 websites targeting 6 different countries & one corporate site. Our
Multi-location audience targeting – International SEO Read More »
DIY- Seo Audit Process- 2018 from Madhura Chaudhuri This SEO On Page Audit guide explains the use of best SEO audit tools like Screaming Frog and Google Webmaster. This guide is inspired by practical methods and results to ensure that you can perform SEO audits for your website yourself.
DIY-SEO AUDIT GUIDE- 2018 Read More »
How to do Keyword research- Guide 2018 from Madhura Chaudhuri Keyword research is performed to identify the keyword phrases that one targets for any SEO and digital marketing campaigns. “Keyword research is one of the most important valuable and high return activities in the search marketing field. Ranking for the “right” keywords can make or
Keyword Research Guide-2018 Read More »