Web Analytics

In today’s digital age, understanding your website’s performance is crucial for success. Google Analytics 4 (GA4) is a powerful tool that provides valuable insights into your website’s traffic and user behavior. In this guide, I’ll walk you through the process of setting up Google Analytics 4 for your WordPress website, step by step. Table of […]

Web analytics sessions have always been exciting for me. Data analysis and interpretation of the data are very important when it comes to digital marketing. That is exactly what I say in my digital learning sessions. You can get interesting insights if you ask the right questions. It is a friend who can give you

If there is one thing that marketing managers need to keep track of, and usually fail to do so properly, it’s conversion rates. After all, the whole point of your marketing plan should be to promote your brand and turn those promotions into a business (aka conversion). Therefore, in order to know whether your marketing