Digital and Technology – are changing the way businesses used to function. Digital change is accelerating and is moving faster than the pace of transformation in organizations.
Businesses like banking, travel, hospitality, e-commerce have adopted digital technology framework to be in the forefront of the digital era. These industries see the benefits of digital marketing on a day-to-day basis.
As we all know that smartphones are available at affordable costs in India and use of apps have increased and are driven by the mobile savvy consumers. Digitally savvy consumers expect similar level of interactions and services from all businesses that they interact with.
Data analytics, IOT (Internet of things), mobile communications are transforming industries and yet many find it difficult to determine what initiatives will bring digital success to their business.
You will see benefits of transforming your business digitally in following ways;
- Increase in customer engagement– The most important benefit that your business can gain is from engaging with your customers via digital platforms that your target audiences use. By using digital platforms companies make processes of sales and marketing which are more web-based which directly puts your business in direct contact with your customers.
- Enhanced customer satisfaction– Customers incline towards use of smartphones, social media platforms and digital technology not just for searching information but also to compare products and services. Businesses which have adopted digital technology will surely benefit and will be appreciated by their customers. If you have happy and satisfied customers only then you can retain them and move towards increased profitability.
- Increase in digital traffic– When you move your business and your business activities on digital platforms, you will observe increased interaction with your customers on these platforms. For example- If you have a web portal for customer service and if you have marketed it well, your audience will come and interact with your business via the web portal. Most consumers look online for desired products and services, and digital transformation holds the key to attracting and retain new and existing customers respectively.
- Increase in leads– Lead generation is a term primarily used to indicate customer interest or inquiry about your business or products or services. As you embrace digital platforms, you will realise that a number of your customers are interacting with your business via these platforms. It is indeed true that lead generation is an important aspect for all businesses and can lead to greater profits.
I believe the companies that have not started their digital transformation will be affected in the long run, if not the immediate future. The time to get a foothold into the digital era is now!
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The effects of Digital Darwinism are being felt by enterprises the world over. The business world has always been governed in cut-throat “survival of the fittest” terms, but, as the relentless barrage of transformative technology continues to disrupt markets on every level, what constitutes a business as being the “fittest” is quickly being redefined.
Source: Coservit