HHello!
Took a training session with a bunch of young minds on Digital strategy & planning. Here is the presentation from my session. Hope you like it.
India with the world’s second-largest population and booming second-largest digital market. The 400 million India’s online population is expected to hit 650 million by 2020 which is double the population of the US.
With the popular government’s nationwide “Digital India” initiative and the growth in the ownership of Smartphones, therefore, makes India an impossible market to ignore for any business.
India is coming online at an extraordinary rate which has been possible with the growth of affordable data and smartphones.
As more and more people in India discover the internet and its applications, it is entering the everyday life of every Indian.
A large portion of the online population is turning to search to look for information and answers. It is important for every business to now consider this market as well.