What is Digital Marketing about?

Today’s digital audience is articulate and tight, driving online conversations on your company’s product and services, influencing whole brand image is tougher these days. It’s no surprise that brands are trying to find ways to create long-run productive relationships with their customers to survive in the digital marketplace.
A comprehensive digital marketing strategy is one- that helps to have interaction with the customer, influence their opinions, give relevant feedback, reach varied demographics, and garner actionable insights- all these are crucial in a flourishing company’s digital marketing strategy.
In this tech-driven world, our morning rituals begin with e-newsletters and our nightly routines finish with social notifications and signed emails. Technology has perforated in our daily lives. From dominant home appliances to our mobile apps, to voice commanding a speaker to play your favourite music, technology is all over.

And this momentum is not going to slow down. Here are some digital marketing trends that you should look at to create new digital marketing strategies in 2020.

Digital marketing trends for 2020

Leverage voice search in SEO

By the year 2020, half-hour of the online browsing is going to be done by not touching the screen. Additionally, current estimate is five hundredth of searches are going to be conducted through voice commands.

Undoubtedly, the voice search can play a significant role in our every day behaviours. Voice queries helps in multitask. For example: while cooking you can do a voice search on google, while driving you can do a voice search and much more.
For most folks, speaking becomes easier and faster than typewriting due to the advantage of this technology more intelligence services will be introduced. Right now, Google, Siri, Alexa are using or experimenting on voice searches devices.

Artificial intelligence

Artificial Intelligence (AI) power-driven solutions are the tools from the long run conveyance along a singular mix of technologies like Machine learning, Predictive Analysis, and Natural language processing. In coming years, AI-powered solutions shall be deployed across numerous enterprises together with government and online consumer markets round the world.
The growth is speedy and can still take pace in 2020. AI service suppliers have already started cashing on this technology by giving AI enterprise adoption solutions.

For marketers, this means that you can personalize your products based on the regular feedback that you get from your users.
Start noticing the personalized messages on different websites. Remember “suggested videos” from Netflix or “Youtube recommendations”

Make your content engaging through video marketing

Video content will be the leader in digital content consumption in coming years. According to Cisco, Internet Video Traffic will be over 80% of all consumer internet traffic in 4 yrs.

The videos are the highlight of any selling feature as these can distribute the message in an exceedingly higher approach along with providing amusement to the viewers.
Video has become the golden kid of communication since the fast adoption of smartphones within the last decade and social media apps.

For companies, you must leverage this to create engaging content and share it with your desired audience to get maximum engagements.
Keep producing fresh content- Content is still the king
There is no doubt that everyone loves fresh and refreshing content. Regular blogging with fresh content will still get you more traffic. Internet users are still looking for good content and will always choose over uncanny content.
Nonetheless, it is still important to create content keeping in mind your goals and objectives.

Automate your advertising

Programmatic advertising is an automated solution to sell or buy online media for advertisements. Using these tools, you can get guaranteed impressions and can also reach a larger base. Companies can use these advertising technologies to launch real time campaigns for targeting.
It is interesting to see how programmatic technology is shaping the TV advertising today.

Chatbots

Chatbots are a great way to engage your audience again. I look at this as a great tool for customer service. We can see such marketing automation formats in platforms like Linkedin, Gmail compose email, where we have started to see recommendations on completing a sentence.
These technologies will shape the conversational aspect of chatbots.

You will come across many such trends in coming years. The major digital marketing challenge is to implement these all and also transform your business for technological success. Leading to customer success.

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