There are 2 types of signup processes available in email marketing: single opt-in and double opt-in. Both in their ways are easy, secure ways to collect updated information and engage with your audience. If you have a list in MailChimp, you can choose between the two.

In this article, you will get to learn about those 2 signup processes and choose which one is right for you.

Single Opt-In

The single opt-in process is easy. It’s the same process when you sign up for an email list. A contact fills out your signup or subscriber form, and clicks submit, their info is saved to an email listing. Behind the scenes, the signup form saves necessary info just like the contact’s information address and also the date and time they signed up.

This method is popular with e-commerce companies who require easier ways to build their email lists.

Single opt-in streamlines the signup method, and it’s significantly helpful if individuals sign on to your MailChimp list through a mobile device.

Double Opt-In

The double opt-in methodology features a few additional steps, however, it’s still straightforward to use. It’s a bit like single opt-in, however, it includes some extra steps wherever the contact receives emails they have to confirm their signup.

Double Opt-In by the term determines 2 step process.

• First, A contact fills out your MailChimp signup or subscriber form.
• They then receive the opt-in confirmation email and click on the link to verify. They’re added to your list, along with vital info like their address, name, etc. once they signed up and confirmed their subscription.

An advantage of the double opt-in method is that you’re going to understand the e-mail address is for a valid email id. It is recommended to companies who aren’t focused on building their email list, or who have had low open rates or have received complaints in the past.