Web analytics sessions have always been exciting for me.
Data analysis and interpretation of the data are very important when it comes to digital marketing. That is exactly what I say in my digital learning sessions.
You can get interesting insights if you ask the right questions. It is a friend who can give you the answers if you ask the right question.
It can help you interpret your business outcomes better.
So what are the business questions the web analytics answer? Let’s find out.
- Who is coming to your website?
By this I mean the visitors coming to your website. There is various user profile that can visit your website. But who is actually contributing to your business is the question. Web analytics can help you gather insights into the users visiting your website. Why is this important? You can precisely target each demographic segment by understanding your user. This is useful for maximizing quality over quantity while reducing your spending. Not just this, you can also provide a great user experience by knowing what your user like on your website.
- Where are your users coming from?
You are spending your marketing budget to drive users to your website. Web analytics can help you understand which channels are bringing the right users.
Knowing the source will help you optimize your marketing budget across the highest-performing advertising channels to bring you more and quality users who are more likely to convert. - Which pages your users are spending more time and how is the experience of those pages?
You are sure that you have built a website for your users. You have spent months of planning and writing the content that you believe your users will love.
This is where you will get an understanding of whether your content is actually working for your users or not. Whether your content is creating a great experience for your users or not.
Web analytics will help you break down each of your web pages to give detailed statistics of your content. This can help you identify the best and worst-performing pages on your website so that you can optimize them accordingly. - How are users behaving on your website?
Behavioral flow data from web analytics gives you a visual representation of how your users are moving from one page to another. By analyzing user flow you get to understand that user journey on the website.
For example, a user landed on your website via a blog then visits the resources page and then the contact page before exiting from the website.
The user path would be blog>resources>contact.
This report will help you identify which content is engaging and which content has potential issues.
Concluding Thoughts
I always tell learners that Web Analytics will help you achieve your business goals provided you look at the data correctly.
There is a love, hate relation when it comes to data analysis.
You will love it if you are asking the right questions and getting to interpret the data correctly.
You will hate it if you are not spednign enough thoughts on asking those right questions.