Social Media

In the connected world that we are in today, social media has picked up rigorous momentum. As adults, if we haven’t clinched a prime seat on the social media rollercoaster, then we better do so at breakneck speed. Generating valuable content to engage your target audience and build trust with your customers is the need […]

With approximately 2.5 billion people using social media, it would be safe to say that it is one of the most effective digital marketing channels today. However, there are many who beg to differ; the primary reason being their failed attempts at social media marketing. Why is it that some swear by social media as