Learn how to do SEO for search engines other than Google. Google is becoming competitive day by day. You might have heard that organic rankings for your website may take 6 months to 1 year to come on the first page of Google SERP (search engine result pages). Why focus only on Google then?
I know you will say, it is the most used search engine in the world. 🙂 I am not asking you to ignore Google. Alongwith it, you should also focus on Bing, Yahoo, DuckDuckGo search engines as well.
Clearly, in the stats above Google is the most dominating search engine in India. However, Bing, Yahoo and DuckDuckGo are still used by a few.
DuckDuckGo has seen 50% rise in search traffic last year.
(Clever Solution, DuckDuckGo)
This search engine gets more than 31 million daily queries. The main USP of this search engine is the online privacy. It claims that it doesnt store your browsing history. With DuckDuckGo’s privacy features, neat interface, and easy navigation, it’s becoming popular day by day.
Here are some SEO tips for other search engines that you can work upon.
SEO for Bing
- Bing uses targeted keywords as a ranking parameter. – As per Bing’s webmaster guidelines when it comes to on page factors, this search engine prefers;
- Use keywords contextually in the text. Also use keyword variations while using the targeted keywords.
- Use targeted keywords in the anchor text to link to your other internal pages
- Unlike Google, meta keywords are still used as a ranking factor when it comes to Bing searches. So you can add meta keywords to your website, however, limit them to 4-5 keywords otherwise you may get penalized by Google. :/
- Bing gives special preference to websites who are getting backlinks from domains like .edu, .org and .gov. In your off page strategy consider getting quantity backlinks from these domains. It also prefers quantity and quality backlinks for rankings. If you have 100 backlinks more than your competitor, you have higher chances to rank.
- Manage your social media profiles properly. Social media shares are considered as a ranking factor. For Bing, social signals play an important role in website rankings.
- Create content that is more diverse. Use images, videos, infographics in your content. Bing will favour your website.
SEO for Yahoo
- Unlike other search engines, for Yahoo Domain Age Matters a Lot.
- Well most of the SEO optimization remains the same for Bing and Yahoo. So this search engine also prefers targeted keywords for better ranking.
- Basically, if you are optimizing for Bing, your website will also have a positive effect on Yahoo!
- When we talk about on page SEO, we refer to the metadata present on a website. Yahoo! gives importance to your Metadata and the Meta keywords placed in it.
SEO for Baidu
- Incase of Baidu, your website may take more time to list in their search index. Its algorithm crawls and inspect a website in more detail as compared to Google. Also, the website is checked to see whether it follows the content rules of China. An ICP (Internet Content Provider) license is a state issued registration number that allows you to host your website on a Chinese server.
- Baidu ranks websites faster than Google. If you have optimized your website for SEO, then you will see results quicker.
- It follows the Bing & Yahoo in terms of backlinks. Quality & quantity. Simply put, if you have more backlinks the better it will be to rank higher on Baidu.
- User experience is important to this search engine. Baidu gives importance to videos, pictures, music and other interactive content. Make your website vibrant and interesting to rank higher.
SEO for DuckDuckGo
- It is important to get quality backlinks over quantity for DuckDuckGo.
- Similar to Google, this search engine also prefers intent based keyword research. It is necessary for you to understand the searcher’s intent behind a query.
- Use structured data: This search engine likes structured data as Google does. A structured data format allows search engines to understand the content in-depth and determine how relevant it is to a user’s search query.
- This search engine also pulls information from Bing and Yahoo. So if you optimize for these 2 search engines, then its highly likely to perform on DuckDuckGo.
SEO for Yandex
- Websites which encourages users to stay longer on their sites will rank higher in this search engine. Yandex preferes User engagement as an important ranking factor.
- Google has Panda, Penguin algorithms to keep a check on duplicate or keyword stuffed content. Yandex too dislikes websites which have plagiarised and keyword stuffed content. It regulates content with 2 algos- AGS Filter & TIC (Thematic index of citation).
- Use valuable internal links that will make visitors stay longer on your site. Plus, link to other authoritative sites to show that your information is valid and valuable.
- Domain is a VIP factor. Tip: If you are planning to launch a new site, then consider to buy an older domain that from the very start will be viewed as more credible.
- Commercial factors: 4 indicators of a quality page: Trustability + Usabililty + Design quality + Service quality
- Meta keywords play an important role here unlike Google.
- Yandex ended up backlinks from their ranking mechanism. In this case the earned links will have value only if they bring traffic. Otherwise, whatever authoritative a source is, without traffic, it won’t make any difference.
- Indexing may take longer: The Yandex crawler visits static pages a few times a month and blog posts – several times a day. It means that it can take some time until your content gets indexed
These are some tips for SEO for other top search engines in the world.