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What is Email Marketing?

Before we get into email marketing platforms or tools let us understand the meaning.

In a broader sense, any communication sent via email is email marketing. Email marketing is a powerful tool to connect with your audience.

Do you even know anyone around you who doesn’t have an email address? You probably receive a number of emails each week (I sure do). Email is a big part of our daily lives.

Today, if we want to login to any platform or app, you need an email id. This platform is here to stay and email consumption is growing day by day. However, the consumption device has moved to mobile devices.

Why Email Marketing is still Relevant for your Business?

Email marketing is a great way to achieve any business objectives.

Read on you will find a list of email marketing tools at the end of this blog.

• Brand Awareness: Marketing via email is one of the most cost-effective tool in the market. According to DMA (Direct Marketing Association), every dollar spent on sending emails has generated $43 in sales. It provides businesses with the opportunity to target customers in the email inbox that they visit every day. When a user opts-in for an email he or she has shown a desire to engage with your brand. This gives you a chance to promote your brand and turn the prospect customers into sales.
• Customer Retention: These emails are designed to help a brand reduce churn rate. Customer retention emails help customers to understand about your brand, products and to increase engagement. Few retention emails that work like a charm are- Welcome emails, Abandoned cart emails, Thank you emails, Happy Birthday emails.
• Lead Generation: More than 90 billion business emails are sent every day worldwide, and this number is going to grow up in the coming times. A lead is someone who has filled a form on your website, or has downloaded your e-book or could be someone who has attended a company-sponsored event or webinar. In email marketing, if you are managing a large database of leads for different funnel stages, it is important to implement a marketing automation software application for your business. And then plan the tactical marketing activities to engage in relevant conversations at scale.
• Customer Acquisition: Email marketing is a great way to turn your leads into customers. You can also convert inactive customers into regular customers and active customers into long term customers.
• Customer Engagement: Keeping customers engaged with your business or brand is a biggest challenge for marketers. Email marketing plays helps in building engaged customers.
• Sales: If you regularly plan and strategise email campaigns then eventually you will also promote your products to generate revenues. A good engaged email lists can help you achieve the same.

What are different tools that you can use for your small business?

Here are top 13 email marketing tools for small businesses for their campaigns.

Email Marketing Tool	Free Plan	No. of Emails	No. of Contacts	Automation	Basic Paid Plan starts at. Once you buy the paid platform you get access to lot more features.
Mailchimp	Yes	10,000 per month	2,000	1 click automation	$9.99 per month
GMass	Yes	50 per day	Unlimited	Yes	$8.95 per month
Sendinblue	Yes	300 per day	Unlimited	Yes	$25 per month
MailerLite	Yes	12,000 per month	1,000	Yes	$10 per month
ReachMail	Yes	15,000 per month	5,000	Yes	$10 per month
eSputnik	Yes	Unlimited	500	Yes	$15 per month
EmailOctopus	Yes	10,000 per month	2,500	Yes	$20 per month
Mailgun	Yes	10,000 per month	100	Yes	$79 per month
MotionMail	Yes	20,000 views per month	NA	NA	$10 per month
Moosend	Yes	Unlimited	1,000	Yes	$10 per month
GetResponse	Free trial for 15 days				$15 per month
Constant Contact	First month free				$20 per month
Aweber	30-days free trial				$19 per month